Christopher Lee

Selected work

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Designing Tools for
VR Creators in Meta's
Horizon Worlds.

In leading content design for the genAI and
Creation Tools pillar, I enable worldbuilders to create experiences in the metaverse.

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Talking Beer Brewing @ 100sUnder100's Winter Show-N-Tell.

The Hundos team asked me to share my passion for beer among a community of fellow creators.
Hosted by Wix.

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Rethinking Criterion Collection's Information Architecture.

The goal in this scenario was to better integrate Criterion's online film, editorial, and retail assets & to position them as an online resource for cinephiles and casual film viewers, alike.

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Reintroducing Marvel's Animated Series.

With the advent of Black Panther's box office premiere, we launched a campaign to place
BET Networks at the center of the conversation. 

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Helping New Yorkers Achieve their Fitness Goals.

We partnered with a New York-based startup to design an experience that would help gym-goers discover fitness opportunities, and motivate them to stick with their workout routines. 

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Creating a New Platform for Innocence Project.

IP contacted my team to revamp their website, and develop a new editorial strategy.

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Voicing the Stories of the Wrongfully Convicted.

We built a campaign microsite to serve as a curated platform for videos of exoneree stories, legal/forensic experts, and more.

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Taking the Wheel
on Volkwagen's
Digital Ecosystem Redesign.

As the digital agency-of-record for Volkswagen of America, we helped the automaker by creating their all-new digital presence.

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Keeping NYC's Lights on w/
Con Edison.

As the digital agency-of-record for Con Ed, we transformed their business by redefining the digital customer experience.

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Implementing Custom Content Modules for The Rundown.

As The Rundown With Robin Thede started to cultivate an audience, we sought product opportunities to enrich the content experience for its viewers.

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Strategizing w/ bgoti.

As Head of Strategy & Engagement, I supported the brand/artists in bolstering bgoti's digital presence, and generating revenue through the sale of artwork and merchandise.

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Capitalizing on the Craft Beer Wave w/ E.C. Kraus.

The company tapped (pun intended) my team to increase the sales and engagement around their home beer brewing equipment.

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Talking Content Strategy @ WordPress' WordCamp Conference.

I was selected to deliver a seminar at WordPress’ 2014 WordCamp conference, where I spoke on content strategy for the web and digital products.

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Writing Samples.

Here are a few samples of my written work - ad copy, website copy, longform content, etc.

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